Tiktok Lead
Core
Own the TikTok channel end-to-end, shaping content strategy, leading a creator team, and driving commercial growth for a fashion brand.
Role type
Lead social media manager (TikTok)
Builds
TikTok content, community engagement, and brand growth
Domain
Fashion retail / Social media marketing
Deliverable
product features
Required skills
TikTok platform expertise, content strategy, team leadership, data analysis, SEO optimization, trend monitoring, cross-functional collaboration
Preferred skills
Hands-on coaching style, test-and-learn mindset, viral content creation
Technologies
TikTok, SEO tools, analytics platforms
Responsibilities
Own feed planning, content direction, and publishing cadence; drive sustainable channel growth via data-led strategy; lead and develop the TikTok content team; improve engagement, views, watch time, and follower growth; monitor trends and algorithm updates; build and nurture an engaged community; partner with Social, Creative, Brand, Trade, and Influencer teams; deliver performance reporting.