Brand Relations PR Manager
Core
Develop strategic partnerships and expand brand visibility for a direct-to-consumer jewelry business through influencer outreach, media relations, and creative collaborations.
Role type
Brand Relations PR Manager
Builds
Authentic connections with creators, public figures, and lifestyle media; media coverage and lasting advocacy.
Domain
Direct-to-consumer e-commerce / Jewelry / Influencer Marketing
Deliverable
product features
Required skills
Influencer partnership management, high-volume outreach, media relations, product gifting campaign management, CRM database management, campaign performance reporting, creative storytelling, US consumer landscape knowledge, English (native-level written and spoken)
Preferred skills
Jewelry/fashion/DTC beauty experience, existing US creator relationships, JoinTribe/Shopify experience
Technologies
JoinTribe, Shopify, outreach automation platforms, AI-powered productivity tools, CRM databases
Responsibilities
Conduct personalized, high-volume outreach to content creators and media contacts; Research and develop qualified contact lists and tailored pitches; Review affiliate applications and onboard brand ambassadors; Coordinate paid influencer partnerships including deliverables and budget management; Manage personalized product gifting campaigns; Develop and launch brand storytelling activations; Collect partner-generated content and secure usage rights; Maintain centralized CRM database; Monitor campaign performance and prepare weekly reports.