Vice President, Audience & Event Marketing
Core
Lead audience growth, community engagement, and commercial strategy for the ForbesLive portfolio of B2B and B2C live events.
Role type
Senior VP, Audience & Community Marketing
Builds
ForbesLive event franchises and global professional communities
Domain
Media & Events
Deliverable
product features
Required skills
Strategic vision, P&L management, multi-channel audience acquisition, lifecycle marketing, data analytics, team leadership, commercial growth strategy
Preferred skills
Experience scaling world-class conferences, expertise in AI-powered marketing tools, ability to build engaged communities beyond live events
Technologies
CRM, email automation, first-party data platforms, predictive analytics, AI-powered marketing tools
Responsibilities
Develop and lead audience strategy across the ForbesLive portfolio; Partner in launching new B2B and B2C event franchises; Own end-to-end audience acquisition across paid, owned, earned, and social channels; Build a data-driven audience operating model leveraging predictive analytics and AI; Manage the audience P&L and delegate ticketing strategy; Lead and mentor a high-performing audience marketing team
Seniority
VP, strategic leadership & team management
