Product Marketing Manager
Core
Develop and execute go-to-market strategies, craft product messaging, and create sales enablement materials for a key product line to drive awareness, adoption, and revenue.
Role type
Product Marketing Manager I (IC)
Builds
Product messaging, sales enablement tools, launch plans, and market insights for IT management and cybersecurity software.
Domain
B2B SaaS / IT Management & Cybersecurity
Deliverable
product features
Required skills
Go-to-market strategy execution, product messaging and positioning, sales enablement content creation, cross-functional collaboration, launch planning, market intelligence analysis, project management, technical-to-customer translation
Preferred skills
Experience with PSA or ERP solutions, Product Marketing Alliance or Pragmatic Institute certification
Technologies
PSA, ERP
Responsibilities
Lead GTM strategy development and execution; craft differentiated product narratives; develop sales tools and training materials; plan and execute product launches; gather and synthesize market and competitor insights
Seniority
Junior/Mid-level, hands-on IC