GCD - Performance, CRM and Scale
Core
Lead creative vision, systemic strategy, and asset excellence for large-scale digital workstreams, overseeing cross-functional teams delivering thousands of performance-driven assets annually including lifecycle email ecosystems, landing pages, and performance marketing engines.
Role type
Senior leadership creative architect (performance & CRM)
Builds
Scaled digital campaigns, lifecycle email ecosystems, B2B/B2C landing pages, performance marketing engines
Domain
Digital marketing, performance advertising, CRM, creative technology
Required skills
Cross-functional creative team leadership, performance marketing architecture, CRM systems expertise, UX/UI performance metrics, AI and DCO integration, change management, strategic vision, client relationship management
Preferred skills
Experience restructuring legacy creative teams, automated toolkit rollout, dynamic creative optimization
Technologies
AI suites, dynamic creative optimization (DCO), automated toolkits
Responsibilities
Enforce narrative and visual standards across scaled channels, lead structural evolution of business workflows, foster culture of responsible automation and AI integration, uphold artistry standards across all creative disciplines, define creative roadmap and empower senior leaders, act as strategic peer to client VPs and PMMs
Seniority
Senior, hands-on IC with strategic leadership