GCD - Performance, CRM and Scale
Core
Lead creative vision, systemic strategy, and asset excellence for large-scale digital workstreams, overseeing cross-functional teams delivering thousands of performance-driven assets annually.
Role type
Senior Creative Director (Scaled CRM & Performance)
Builds
Sophisticated lifecycle email ecosystems, B2B/B2C landing pages, performance marketing engines, and platform-native digital campaigns.
Domain
Digital Marketing / Creative Direction / Performance Marketing
Required skills
Senior Agency Leadership, Performance Marketing & CRM Mastery, Technical Literacy & AI/DCO knowledge, Exceptional Craft & Precision, Change Management Grit
Preferred skills
None stated
Technologies
AI suites, dynamic creative optimization (DCO), automated toolkits
Responsibilities
Enforce systemic brand and performance direction across scaled channels; Lead operational overhaul and program architecture to transition from manual to automated workflows; Foster a culture of responsible automation and AI integration; Act as the ultimate gatekeeper for artistry standards across all creative disciplines; Define unified vision and evolve senior team leadership; Serve as a strategic peer to client VPs and Product Marketing Directors.
Seniority
Senior, hands-on IC with strategic leadership