Senior Product Marketing Manager - Account Channel
Core
Drive go-to-market (GTM) strategies, positioning, and messaging for the Accounting Channel to support acquisition, retention, and enablement of professional firms and advisors.
Role type
Senior Product Marketing Manager (Account Channel)
Builds
GTM strategies, product narratives, sales enablement tools, and launch programs for accounting and finance professionals.
Domain
Fintech / Accounting Software / B2B SaaS
Deliverable
product features
Required skills
GTM strategy development, audience segmentation, competitive analysis, market research, cross-functional stakeholder management, sales enablement creation, project management in matrixed environments, storytelling, product roadmap influence.
Preferred skills
Experience targeting accountants or financial advisors, building sales enablement programs for field/managed teams, navigating ambiguity, independent operation.
Technologies
None explicitly listed
Responsibilities
Drive GTM strategies that deliver on business goals; develop deep product expertise and influence roadmap; serve as the champion for accountants; lead audience segmentation and messaging; own GTM leadership and align cross-functional stakeholders; manage end-to-end projects; partner with Sales to deliver enablement content.
Seniority
Senior, hands-on IC