Senior Product Marketing Manager
Core
Lead go-to-market strategy and execution for core enterprise product lines, translating complex healthcare economics and data insights into compelling value propositions for CFOs, benefits leaders, and physician networks.
Role type
Senior Product Marketing Manager (Enterprise B2B)
Builds
Enterprise healthcare analytics and optimization products
Domain
Healthcare / Healthtech / Data Analytics
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, competitive analysis, market segmentation, financial modeling, cohort analysis, thought leadership content strategy, cross-functional partnership
Preferred skills
Experience launching products or managing strategic repositioning, deep understanding of healthcare benefits and provider landscape, ability to influence without authority
Technologies
None explicitly listed
Responsibilities
Own end-to-end go-to-market strategy including market segmentation and messaging architecture; Lead product launch campaigns and feature releases; Conduct rigorous market and competitive analysis; Build understanding of healthcare benefits landscape and buyer personas; Collaborate with Product Leadership on roadmap prioritization; Own thought leadership and content strategy
Seniority
Senior, hands-on IC