Responsable du marketing
Core
Support and deploy marketing strategies tailored to the Quebec market, aligning campaigns with business objectives to generate leads, engage customers, and improve conversions.
Role type
Marketing Manager
Builds
Multi-channel marketing campaigns, product launches, and positioning initiatives
Domain
B2B Marketing / Digital Marketing
Deliverable
product features
Required skills
Multi-channel digital marketing strategy, Salesforce.com, Pardot, A/B testing, market research, brand positioning, data analysis, project management
Preferred skills
None stated
Technologies
Salesforce.com, Pardot
Responsibilities
Execute multi-channel digital and social marketing strategies to generate leads and improve conversion rates; Track and report campaign performance using Salesforce.com dashboards; Leverage data and insights to inform marketing decisions and optimize future campaigns; Design and execute A/B tests across various marketing channels; Develop targeted campaigns to launch, promote, and position products and services; Collaborate with sales and product teams to develop consistent strategies and campaigns; Create value propositions, key messages, content, and sales tools for different sectors and audiences; Analyze marketing program results to identify optimization opportunities.
Seniority
Mid-Senior, hands-on IC
