Customer Data Analyst
Core
Design, develop, test, and measure performance of Machine Learning and statistical models for marketing (segmentation, customer scoring, classification, predictive models, propensity/recommendation models) and perform advanced data analysis on customer behavior across physical and digital channels to derive business insights.
Role type
Associate-level Customer Data Analyst (Marketing Analytics & ML)
Builds
Innovative data-driven solutions for customer value optimization
Domain
Financial Services, Energy & Utilities, Telco & Media
Deliverable
production ML models | dashboards & analysis
Required skills
Machine Learning model development, statistical modeling, advanced data analysis, structured and unstructured data exploration, quantitative analysis, requirement gathering
Preferred skills
Marketing strategy, data-driven decision making, customer segmentation, campaign evaluation
Technologies
Machine Learning frameworks, statistical tools
Responsibilities
Develop and evaluate ML/statistical models for marketing; Analyze customer behavior data to derive insights; Support data-driven strategy and decision-making; Conduct quantitative evaluation of marketing campaigns; Gather project requirements from clients
Seniority
Associate, entry to mid-level
