Senior Marketing Analyst
Core
Single analytics owner for CRM, defining measurement design, data quality, and insights to drive marketing decisions.
Role type
Senior Marketing Analyst (CRM)
Builds
CRM analytics data models, Tableau dashboards, and self-serve AI analytics assistant
Domain
FinTech, Customer Relationship Management (CRM)
Deliverable
dashboards & analysis
Required skills
SQL, dbt, BigQuery, CRM engagement platforms (Customer.io, MoEngage, Braze, Iterable), marketing experimentation (holdouts, A/B tests), Python, Tableau
Preferred skills
Uplift modeling, causal ML, propensity modeling, churn modeling, LTV modeling
Technologies
dbt, BigQuery, Tableau, Customer.io, MoEngage, Braze, Iterable
Responsibilities
Define measurement design for campaigns (always-on journeys, blasts, launches); explain technical concepts to stakeholders; own CRM performance metrics (control groups, holdouts, A/B tests); manage CRM analytics data in dbt; act as customer for data platform team; build Tableau dashboards; maintain self-serve AI analytics assistant; collaborate with data science on recommendation models
Seniority
Senior, hands-on IC