Consultant Copywriter
Core
Junior copywriter crafting culturally fluent narratives and campaign concepts for luxury, premium alco-bev, and lifestyle brands.
Role type
Junior IC copywriter (luxury/premium)
Builds
Multi-channel content systems (social, digital, video, print) for high-end consumer brands
Domain
Luxury marketing / Premium Alco-Bev / Lifestyle
Deliverable
product features
Required skills
Conceptual & strategic thinking, Narrative development, Cultural & consumer insight, Integrated digital writing, Brand tone adaptation, Proofreading & editing
Preferred skills
Portfolio in luxury/premium sectors, Understanding of internet culture, AI tool comfort
Technologies
AI tools
Responsibilities
Decode briefs to understand brand ambition and audience psychology, Develop narrative territories including taglines and story platforms, Conduct research on category trends and competitor messaging, Write copy for brand manifestos, social media, digital content, and video scripts, Adapt copy to different brand tones, Edit and proofread copy to impeccable standards