Copy & Communications Lead
Core
Own brand copywriting across a global toy and FMCG portfolio, setting standards for packaging, screen, and market communications.
Role type
Senior Copy & Communications Lead
Builds
Global packaging copy, brand guidelines, and communication frameworks for ZURU's toy and FMCG brands.
Domain
Consumer Goods (Toys & FMCG)
Required skills
Copywriting, Brand voice management, Editing, Regulatory compliance, Team leadership, Project management, Consumer behavior insight, Strategic messaging, Cross-functional collaboration, Multilingual copy oversight
Preferred skills
FMCG industry experience, Packaging copy experience, Mentoring writers
Technologies
Adobe Creative Suite, Microsoft Office, Translation Management Systems
Responsibilities
Write copy for global packaging, product claims, and brand taglines; Develop trademarked technology names and evidence-backed claims; Edit and elevate copy across all channels; Create and implement brand guidelines and tone of voice; Lead and mentor a small team of writers; Review and sign off all packaging artwork before print; Partner with Regulatory and Compliance to ensure market-specific requirements are met.
