Principal Product Marketing Manager
Core
Own end-to-end product marketing for Prove's Authentication solutions portfolio, defining positioning, messaging, and go-to-market execution to drive adoption across banking, lending, healthcare, and payments.
Role type
Principal Product Marketing Manager (B2B SaaS)
Builds
Authentication solutions (Unified Auth, Mobile Auth, Caller Auth, OTP/InstantLink) for enterprise customers
Domain
Fintech, Digital Identity, Cybersecurity, Payments
Deliverable
product features
Required skills
Product marketing ownership, go-to-market strategy, sales enablement, verticalized messaging, storytelling, cross-functional collaboration
Preferred skills
Fintech/identity/fraud domain expertise, early-stage to scaling environment experience, MBA
Technologies
None explicitly listed
Responsibilities
Define positioning and value propositions for authentication solutions; Lead go-to-market planning and execution for solution launches; Develop core solution assets (pitch decks, one-pagers, demos); Partner with Product and Sales to translate roadmap into market narratives; Create vertical-specific messaging and enablement assets for priority industries
Seniority
Principal, hands-on IC with strategic scope
