Senior Performance Creative
Core
Transforming campaign briefs and performance data into high-performing creative concepts, scripts, and video content for paid social channels.
Role type
Senior Performance Creative (Paid Social)
Builds
High-volume short-form video ads, static copy, carousels, and UGC-style content for Meta, TikTok, and YouTube.
Domain
Digital Marketing / Paid Social / Creative Production
Deliverable
product features
Required skills
Performance creative strategy, copywriting, video production, UGC content creation, data-driven creative iteration, platform dynamics expertise, rapid content editing, stakeholder communication
Preferred skills
Portfolio of high-performing social ads, experience directing talent, ability to scale creative output
Technologies
Meta Ads, TikTok Ads, YouTube Ads, video editing software, performance dashboards
Responsibilities
Write hooks, scripts, and copy for paid social campaigns; plan and execute self-directed shoots for UGC-style content; edit high volumes of short-form video; analyze performance metrics to refine creative; remix existing assets for testing; partner with strategists and media teams.
Seniority
Senior, hands-on IC
