Connections Planner
Core
Lead strategic development of communication ecosystems to deliver CX and MX impact, solving social and connections problems with smart, strategic solutions.
Role type
Senior strategic planner (communications & connections)
Builds
Integrated campaigns and meaningful brand experiences across paid, owned, earned, and shared channels
Domain
Marketing & Advertising
Deliverable
product features
Required skills
consumer journey mapping, touchpoint identification, traditional and digital marketing channels, data-driven creative processes, performance measurement and optimization, emerging marketing technologies
Preferred skills
AI planning support, thought leadership, mentoring, cross-agency collaboration
Technologies
emerging marketing technologies and platforms
Responsibilities
Design integrated campaigns combining paid/owned/earned channels; establish measurement frameworks linking KPIs to business objectives; tailor strategic approaches for different client ambitions; stay ahead of emerging media and cultural trends; support the AI Planning Lead; collaborate with creative directors and agency partners; share best practices across the agency organization.
Seniority
Senior, hands-on IC
