Japan Growth Marketing Lead
Core
Own Canva Japan's end-to-end growth marketing, managing digital advertising channels in-house to drive acquisition, activation, conversion, retention, and revenue.
Role type
Senior Growth Marketing Lead (Performance/Digital Advertising)
Builds
In-house digital advertising campaigns and growth strategies for the Japanese market
Domain
SaaS / Creative Design Tools / Japanese Consumer Market
Required skills
Digital advertising management, budget allocation, funnel analysis, A/B testing, incrementality measurement, Japanese consumer insight, cross-functional collaboration
Preferred skills
Native-level Japanese, business-level English, experience with Meta/Google/TikTok/Apple Search Ads
Technologies
Meta, Google, YouTube, TikTok, X, Apple Search Ads
Responsibilities
Manage and optimize in-house digital ad campaigns across multiple platforms; analyze performance metrics (CAC, CPA, ROAS) to drive budget decisions; develop and execute growth strategies for acquisition and revenue; partner with local creative teams to localize ad concepts; build structured testing roadmaps for channels and audiences.
Seniority
Senior, hands-on IC
