Lead Data Scientist- Marketing
Core
Lead Data Scientist building predictive response and approval models to optimize direct mail and paid media marketing campaigns.
Role type
Senior IC data scientist (marketing analytics)
Builds
Production ML models for customer targeting and campaign ROI
Domain
Fintech / Marketing Analytics
Deliverable
production ML models
Required skills
Python, Scikit-learn, XGBoost, PyTorch, TensorFlow, SQL, statistical testing, experiment design, predictive modeling, campaign performance analysis
Preferred skills
MLOps, AWS, Apache Airflow, uplift modeling, lookalike modeling, media mix optimization, direct mail targeting, paid media optimization
Technologies
Python, Scikit-learn, XGBoost, PyTorch, TensorFlow, SQL, AWS, Apache Airflow
Responsibilities
Design and build response models to predict customer engagement; Develop approval models to estimate product approval likelihood; Analyze match backs to support direct mail and paid marketing decisions; Partner with marketing teams to design experiments and measure campaign effectiveness; Monitor and improve model performance in production pipelines; Provide thought leadership on applying ML to growth efforts
Seniority
Senior, hands-on IC