Lead Data Scientist (Analytics) - Digital Marketing
Core
Lead Data Scientist driving growth through advanced paid marketing measurement, AI-driven analytics, and operations for a superapp.
Role type
Senior IC data scientist (marketing analytics & measurement)
Builds
Production ML models, attribution models, Media Mix Models (MMM), and scalable data pipelines for marketing campaigns.
Domain
Digital marketing, performance marketing, and AI-driven analytics in the superapp/transportation/fintech/logistics sectors.
Deliverable
production ML models
Required skills
Attribution modeling, incrementality studies, Media Mix Modeling (MMM), causal inference, Python, SQL, Spark, machine learning for marketing, generative AI/LLMs
Preferred skills
Experience with ad platform APIs, ETL pipelines, mentoring junior analysts
Technologies
Python, SQL, Pandas, Scikit-learn, Spark, CausalML, DoWhy, EconML, cloud data platforms
Responsibilities
Partner with stakeholders to align measurement strategies; design and run experiments (A/B tests, geo-lift studies); build and maintain Media Mix Models; develop AI/ML solutions for targeting and bidding; build scalable data pipelines; create analytics dashboards; mentor junior team members
Seniority
Senior, hands-on IC with mentorship responsibilities
