Vice President of Marketing - Crossix
Core
Lead marketing strategy, product positioning, and go-to-market execution for Crossix's Measurement and Audience products in the life sciences industry.
Role type
VP of Marketing (B2B SaaS)
Builds
Measurement and Audience product lines for life sciences companies
Domain
Life Sciences / Ad-tech / Media
Deliverable
product features
Required skills
B2B marketing leadership, product marketing, go-to-market strategy, content engine management, sales enablement, team leadership
Preferred skills
Life sciences industry experience, marketing automation/CRM expertise
Technologies
Marketo, Salesforce, Hubspot
Responsibilities
Own product positioning and value propositions; lead annual marketing planning and flagship events; build multi-channel content engine; create go-to-market programs for new offerings; empower sales teams with messaging and enablement; translate customer success stories into reference assets; lead and mentor marketing professionals.
Seniority
Executive, hands-on IC
