PPSL - Growth Management - GM/AVP
Core
Drive UPI GMV and transaction growth across the Paytm ecosystem by increasing merchant volumes, improving share of wallet, and reducing churn through targeted growth strategies.
Role type
Senior Growth Management Leader (GM/AVP)
Builds
Merchant transaction volumes, retention initiatives, and market share strategies for a digital payments platform
Domain
Fintech / Digital Payments
Required skills
Growth strategy, UPI/payments expertise, cohort analysis, segmentation, funnel optimization, A/B testing, lifecycle management, team leadership, cross-functional collaboration
Preferred skills
AI/Agentic capabilities, automation, personalization
Technologies
UPI, A/B testing tools, analytics platforms
Responsibilities
Own and drive UPI GMV and transaction growth; Identify and address declining activity among high-value merchants; Develop strategies to increase share of merchant transactions; Build targeted growth strategies using merchant segmentation and cohort performance; Track key KPIs and drive hypothesis-led experiments; Design targeted engagement and retention initiatives; Partner with Product, Engineering, Data, Marketing and Business teams; Lead growth charters and mentor team members
