Digital Marketing Manager
Core
Plan, execute, and optimize digital marketing programs to drive pipeline and revenue for Genesys across the ANZ and India regions.
Role type
Senior B2B Digital Marketing Manager
Builds
Regional digital campaigns, email nurture sequences, website content, and paid media programs for a global AI customer experience platform.
Domain
B2B SaaS / Enterprise AI Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B digital marketing strategy, paid media management (LinkedIn, Google, Meta), email marketing automation, content syndication, account-based marketing (ABM), regional campaign management, budget forecasting, CRM management (Salesforce), CMS management (WordPress), analytics (Tableau, GA4), SEMRush, 6sense platform.
Preferred skills
Experience with 6sense ABM, SEMRush, design tools, agency management.
Responsibilities
Execute end-to-end digital campaigns across ANZ and India; manage monthly customer and prospect newsletters; maintain and update regional website content; oversee paid search and display campaigns with agency partners; manage regional digital marketing budgets and vendor relationships; report on campaign performance and pipeline contribution.
Seniority
Senior, hands-on IC
