PPSL - Growth Management - P4B(Experience : 6-9 yrs)
Core
Strategic Growth leader owning activation, engagement, retention, and winback for the Paytm for Business app, leveraging analytics and AI to scale growth.
Role type
Senior Growth Manager (Product & Lifecycle Marketing)
Builds
Scalable growth engine for Paytm for Business app
Domain
Fintech / Consumer Internet
Deliverable
product features
Required skills
Product growth strategy, Lifecycle marketing (CLM), Growth analytics, A/B testing, AI/Agentic capabilities, Cross-functional leadership, Strategic problem-solving
Preferred skills
Experience in Tier-1 product/consumer internet/fintech companies, Tier-1 academic pedigree
Technologies
User analytics, Cohort analysis, Funnel metrics, A/B testing frameworks, AI/Agentic tools
Responsibilities
Own growth charter for activation, engagement, retention, and winback; Build data-led growth strategies; Drive experimentation culture; Scale lifecycle marketing initiatives; Leverage AI for automation; Define and track growth KPIs; Lead and mentor growth team; Benchmark industry trends.
Seniority
Senior, hands-on IC with team leadership