Product Marketing Manager
Core
Own messaging, positioning, and go-to-market strategy for a mobile sketching and estimating SaaS platform serving designers, field sales, and technicians.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Messaging, positioning, launch plans, sales enablement materials, and self-serve conversion programs.
Domain
Construction technology / Home services / Field service / Vertical SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, messaging and positioning, go-to-market planning, sales enablement creation, customer and market research, cross-functional project ownership, self-serve/PLG strategy, pricing and packaging analysis, win/loss analysis
Preferred skills
Construction technology domain expertise, beta program management, enterprise sales process knowledge, competitive intelligence tool proficiency
Technologies
HubSpot, competitive intelligence platforms, product analytics tools, sales enablement platforms
Responsibilities
Develop differentiated messaging and positioning for core products and new features; Plan and execute go-to-market launches with cross-functional teams; Create battlecards, pitch decks, and FAQs for sales enablement; Design programs to drive self-serve adoption and conversion; Conduct research on ICPs, buyer personas, and market trends; Analyze pricing and packaging opportunities; Translate customer insights into product strategy recommendations; Track launch performance and adoption KPIs to optimize GTM approach.
Seniority
Mid-level, hands-on IC