UA Manager
Core
Own app user acquisition channels and manage significant daily budgets to scale installs and optimize for revenue and predictive LTV.
Role type
Senior User Acquisition Manager (Mobile Apps)
Builds
App install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs
Domain
Mobile App Marketing / User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
App UA track record, Spend-scale comfort, Creative judgment, Attribution fluency, LTV & Revenue focus, Problem-solving operator
Preferred skills
Gaming or subscription app background
Technologies
AppLovin, Google UAC, Facebook, TikTok, DSPs, Adjust MMP
Responsibilities
Manage $500k+ daily spend across live campaigns, Monitor live campaigns daily and adjust budgets/bids, Analyze creatives and plan testing roadmaps, Coordinate with internal creative teams, Manage cross-channel attribution windows, Optimize against revenue and predictive LTV KPIs
Seniority
Senior, hands-on IC
