Digital Marketing Specialist
Core
Execute integrated digital marketing campaigns across paid, owned, and earned channels to drive awareness, engagement, and lead generation for Acute Care & Monitoring product portfolios.
Role type
Digital Marketing Specialist (B2B Healthcare)
Builds
Digital campaigns, customer journeys, and marketing collateral for medical technology products.
Domain
Healthcare / MedTech / B2B
Deliverable
product features
Required skills
Digital campaign execution, marketing automation platforms, CRM management, SEO, digital analytics, project management, content creation
Preferred skills
Healthcare/MedTech domain experience, Oracle Eloqua, Salesforce CRM, Adobe Experience Manager (AEM)
Technologies
Eloqua, Marketo, HubSpot, Salesforce, Adobe Experience Manager (AEM)
Responsibilities
Develop and execute digital marketing plans aligned with business objectives; monitor, track, and report on campaign performance against KPIs; manage website content updates and assist with SEO initiatives; support product launches and educational initiatives through digital tactics; collaborate with cross-functional teams including Product Management and Sales; monitor competitor activities and digital marketing trends.
Seniority
Mid-level, hands-on IC