Media Planning Manager
Core
Leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands.
Role type
Senior Media Planning Manager
Builds
Digital media campaigns across programmatic, Google products, YouTube, connected TV, search, and social channels
Domain
Healthcare, Life Sciences, Digital Advertising
Required skills
Digital media planning, Campaign optimization, Budget management, Client presentation, GA4, DoubleClick Campaign Manager, Prisma, DoubleVerify, Programmatic buying, Google Ads, YouTube advertising, Connected TV, Search marketing, Social media advertising, Microsoft Excel, Microsoft PowerPoint
Preferred skills
AI tool usage, Cross-functional partnership, Vendor relationship management, Agile planning adaptation
Technologies
GA4, Prisma, DoubleClick Campaign Manager, DoubleVerify, Google Ads, YouTube, Connected TV, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop data-informed media plans using audience insights and channel strategy, Analyze campaign performance to identify optimization opportunities, Optimize digital media campaigns across multiple channels, Manage media budgets, pacing, approvals, and vendor relationships, Present campaign updates and strategic recommendations to clients and stakeholders
Seniority
Senior, hands-on IC with management responsibilities