Brand Creator Manager
Core
Lead Rover's creator partnerships strategy, selecting and managing influencers to create native content for pet parents across social platforms.
Role type
Manager, Brand Creator Partnerships
Builds
Creator content campaigns and community programs for Rover's pet care platform
Domain
Pet care / Social media marketing
Deliverable
product features
Required skills
Creator/influencer scouting and vetting, partnership strategy definition, relationship management, content review and brand standards enforcement, contract negotiation, cross-functional coordination, agency management, performance analytics
Preferred skills
Experience with TikTok, Instagram, YouTube trends, test-and-learn mindset
Technologies
TikTok, Instagram, YouTube
Responsibilities
Define creator strategy across platforms, scout and select creators, manage day-to-day creator relationships, build and scale the Community Program, review creator content for brand compliance, negotiate contracts and rates, coordinate with Brand/PR/Performance teams, manage agency partners, track market trends, report on creator performance metrics
Seniority
Manager, hands-on IC