Head of Growth
Core
Own the end-to-end growth strategy, systems, and team to scale a Series A pet health brand in Australia across acquisition, conversion, lifecycle, and partnerships.
Role type
Head of Growth (senior IC with team leadership)
Builds
A scalable paid media engine, a high-converting website and funnel, an AI-native testing system, and new growth channels (vets, breeders, rescues).
Domain
Consumer Pet Health / Insurtech
Deliverable
production ML models | product features
Required skills
Growth strategy, paid media (Meta, TikTok, Google), creative testing, CAC/LTV/payback analysis, team leadership, AI workflows, copy and design judgment
Preferred skills
Subscription models, referral loops, product-led growth, venture-backed consumer experience
Technologies
Meta, TikTok, Google, AI agents
Responsibilities
Build and optimize a weekly testing rhythm for creative, paid, website, and lifecycle; lead a small growth team; define and execute new growth routes; manage growth budget and targets; analyze key metrics (CAC, LTV, retention).
Seniority
Senior, hands-on IC with team leadership