Digital Marketing & Lead Generation Specialist for a Special Education Program in Australia (Home Based Part Time)
Core
Manage digital marketing and lead generation for a special education program, focusing on social media, SEO, paid ads, and email automation to drive student intake.
Role type
Digital Marketing & Lead Generation Specialist
Builds
Student intake campaigns and brand presence for a special education program
Domain
Education / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Social media management, SEO content writing, graphic design, video editing, email marketing automation, paid advertising (Google/Meta), website management, data analysis
Preferred skills
Experience with special education sector, campaign planning
Technologies
Facebook, Instagram, LinkedIn, TikTok, Squarespace, Canva, YouTube, GoHighLevel, Google Ads, Meta Ads, GA4, Google Tag Manager
Responsibilities
Manage and schedule weekly social media content across multiple platforms; Write and publish weekly SEO-optimized blogs; Create graphics and short-form content; Manage YouTube video production and optimization; Manage GoHighLevel email marketing automations and workflows; Manage and optimize Google Ads and Meta Ads campaigns; Update Squarespace website and landing pages; Perform SEO and monitor search performance; Track and report lead volume, sources, and campaign performance; Research and assist with industry award applications; Plan and launch marketing campaigns around specific intake periods.