Senior Adviser, Campaigns
Based in Australia
Core
Lead high-impact marketing campaigns to recruit domestic school-leavers for undergraduate study at a university.
Role type
Senior IC marketing campaign lead
Builds
Integrated student recruitment campaigns
Domain
Higher Education / Student Recruitment
Deliverable
product features
Required skills
Integrated campaign planning, agency management, stakeholder influencing, performance analysis, strategic marketing advice
Preferred skills
Data-driven decision making, creative collaboration
Technologies
Campaign reporting tools, media planning platforms
Responsibilities
Lead planning, delivery, and optimisation of annual student recruitment campaigns; Provide expert marketing advice to stakeholders; Build relationships with media and digital agencies; Monitor performance and implement optimisations.
