Head of Organic Growth and SEO
Core
Define and execute a holistic strategy to maximize visibility across traditional and AI-driven search, organic social media, user-generated content platforms, and third-party publishers to drive student enrollment.
Role type
Senior IC Head of Organic Growth and SEO
Builds
Organic visibility, brand authority, and student enrollment across 50+ markets
Domain
Education / Global Digital Marketing
Required skills
Global organic marketing strategy, Technical SEO, AI-driven search optimization, Social media growth (TikTok, YouTube), Team leadership (6-8 specialists), Content strategy, Data analytics, Commercial mindset
Preferred skills
Experience in education or travel industries, E-E-A-T expertise
Technologies
Search engines, Social platforms, AI search tools, Attribution dashboards
Responsibilities
Own global strategy for organic visibility including search, social, and off-site channels; Deliver technical architecture and oversee core SEO fundamentals; Build scalable content frameworks and global guidelines; Manage and develop a team of 6–8 specialists; Define and report on organic KPIs and build attribution dashboards
Seniority
Senior, hands-on IC
