Influencer Marketing Manager (m/f/d)
Core
Develop and run Hilo's influencer marketing program across key markets, finding creators, negotiating partnerships, and shaping content to build brand relevance and credibility.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns and content partnerships for a cuffless blood pressure monitor
Domain
Health tech / Medical devices
Deliverable
product features
Required skills
Influencer/creator marketing, partnership negotiation, campaign forecasting, data analysis, content strategy, relationship management, cross-functional collaboration
Preferred skills
Health tech experience, German language proficiency
Technologies
Social media platforms, analytics tools
Responsibilities
Identify and recruit creators across relevant platforms; Develop campaign concepts balancing brand goals with commercial outcomes; Forecast reach, engagement, and acquisition outcomes; Negotiate fees, deliverables, and content usage rights; Manage partnerships end-to-end; Collaborate with paid media teams to amplify creator content; Build repeatable processes for growth across multiple markets