Influencer Marketing Manager (m/f/d)
Core
Develop and run Hilo's influencer marketing program across key markets, finding creators, negotiating partnerships, and shaping content to make the cuffless blood pressure monitor relevant and credible.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns and content partnerships for a medically accurate, cuffless, continuous blood pressure monitor
Domain
Health tech / Medical devices
Deliverable
product features
Required skills
Influencer/creator marketing, partnership negotiation, campaign forecasting, data analysis, content strategy, relationship management, cross-functional collaboration
Preferred skills
Health tech experience, wellness category knowledge, German language
Technologies
Social media platforms, data analytics tools
Responsibilities
Identify, assess, and recruit creators across relevant platforms and markets; Develop campaign concepts balancing brand goals with commercial outcomes; Forecast reach, engagement, and acquisition outcomes; Negotiate fees, deliverables, and content usage rights; Manage partnerships end to end; Build long-term relationships with creators; Collaborate with paid media teams to amplify content; Set goals and track metrics; Use data to improve creator selection and investment decisions; Align campaigns with product priorities and health claims.
Seniority
Mid-level, hands-on IC