Marketing Coordinator – East Asian Markets
Core
Identify market opportunities and plan, coordinate, and evaluate marketing activities for East Asian markets (China and Japan) to build presence on platforms used by these communities.
Role type
Marketing Coordinator (East Asian Markets)
Builds
Marketing presence and campaigns on Chinese and Japanese social media platforms
Domain
Education and visa services consultancy
Deliverable
product features
Required skills
Market research, campaign planning, performance analysis, content coordination, competitor monitoring, budget forecasting
Preferred skills
Knowledge of Chinese/Japanese social media platforms, experience with external suppliers
Technologies
Xiaohongshu/RED, WeChat, Douyin, Weibo, LINE Official Account, Instagram, YouTube, X
Responsibilities
Research Chinese- and Japanese-speaking audiences to identify customer needs and marketing opportunities; Monitor competitor activity and market trends; Develop and coordinate marketing plans and promotional campaigns; Advise management on service positioning, pricing, and marketing channels; Plan and coordinate content and campaign delivery across Chinese and Japanese platforms; Analyse campaign performance and report findings; Prepare marketing forecasts and contribute to the annual marketing plan and budget.
