Digital Media Lead - Ice Cream
Core
Lead the ANZ media and digital agenda, bridging brand team collaboration, media vendor partnerships, and agency management to deliver integrated full-funnel media plans for strong business growth.
Role type
Senior IC media and digital strategy lead
Builds
Integrated full-funnel media plans and connected consumer experiences for Wall's, Cornetto, and Ben & Jerry's brands
Domain
FMCG / Retail / Consumer Goods
Deliverable
product features
Required skills
Media and digital marketing strategy, Integrated planning and investment, Agency leadership and governance, Measurement and accountability, Stakeholder leadership, Team and capability leadership, Innovation and market leadership
Preferred skills
Experience in FMCG, retail, or consumer goods; Tertiary qualification in marketing, business, communications, or media
Technologies
Retail media, first-party data, audience activation, digital shelf, paid search, social, video, programmatic, DOOH
Responsibilities
Own the ANZ paid, earned, and owned media ecosystem; Lead cross-brand investment planning and budget allocation; Establish KPIs and reporting agendas; Build relationships with media owners, platforms, and global teams; Lead, coach, and develop the ANZ media team; Identify and scale new media and technology opportunities; Maintain governance across forecasts, contracts, and brand safety.
Seniority
Senior, hands-on IC