Digital Planning Director
Core
Lead the digital vision and progression roadmaps for key clients, shaping and executing digital strategies that deliver meaningful business outcomes.
Role type
Senior IC Digital Planning Director
Builds
Paid media strategies and holistic digital ecosystems for clients
Domain
Digital Marketing / Media Planning
Required skills
Strategic digital planning, client relationship management, new business development, data analytics, privacy strategy, team leadership, programmatic media expertise, ad tech stack management, cross-functional collaboration
Preferred skills
Thought leadership, industry event representation, talent development, innovation in media buying
Technologies
DSPs, ad servers, data management platforms, measurement tools, automation platforms, ad serving, reporting & analytics dashboards, audience data tools
Responsibilities
Develop and drive strategic digital vision aligned with client business objectives; Create comprehensive digital roadmaps with key milestones; Lead client education and serve as a trusted advisor to C-suite executives; Lead new business development efforts to grow client relationships; Own KPIs related to revenue growth, retention, and upselling; Lead and manage team outputs including planning, implementations, optimization, reporting, and billing; Drive cross-functional collaboration between media, creative, data, and technology teams; Establish and oversee educational programs and best practice sharing within the agency; Develop best-in-class digital strategies across programmatic, social, search, video, CTV, retail media, and eCommerce platforms; Ensure integration of paid, earned, and owned media to create holistic digital ecosystems; Lead discussions on privacy first strategies and first-party data activation; Implement best practices and cutting-edge technologies to streamline team operations; Oversee media technology stack optimization; Drive accountability in performance measurement; Collaborate with finance and operations teams to ensure profitability.
Seniority
Senior, hands-on IC with mentorship responsibilities