Senior Manager - AI Discovery & Performance Marketing
Core
Lead the evolution of RACV's performance marketing engine and build capability in AI search, generative discovery, and emerging recommendation environments to drive measurable growth.
Role type
Senior Manager, AI Discovery & Performance Marketing
Builds
Performance marketing engine, AI discovery strategies, and commercial growth initiatives
Domain
Automotive & Insurance (RACV) + AI Search & Performance Marketing
Required skills
AI discovery strategy, generative search (GEO/AEO/AI Overviews), performance marketing (paid search/SEM/social), MMM, incrementality testing, agency management, stakeholder influence, team leadership
Preferred skills
SEO, structured data, authority building, experimentation design, content strategy
Technologies
ChatGPT, Gemini, Google AI Overviews, paid search platforms, social media platforms
Responsibilities
Develop and execute AI Discovery strategy across platforms; Improve visibility and recommendation quality in AI-driven journeys; Transform performance marketing engine across paid channels; Drive commercial outcomes (ROI, CPA, incrementality); Establish measurement frameworks (MMM, testing); Lead a high-performing team across AI, SEO, and performance marketing
Seniority
Senior, hands-on IC with leadership responsibilities
