VP, Social Media Lead, Group Strategic Communications and Brand
Core
VP leading end-to-end B2B social media strategy, thought leadership, and executive advocacy for Wholesale Banking and Group Strategic Communications.
Role type
VP, Social Media Lead, Group Strategic Communications and Brand
Builds
B2B social media content and campaigns, flagship programs (e.g., ASEAN Connect LIVE), and executive voice initiatives for Wholesale Banking.
Domain
Banking / Financial Services / B2B Marketing
Deliverable
product features
Required skills
B2B social media strategy, thought leadership, executive advocacy, stakeholder management, cross-functional collaboration, performance measurement, content localization, risk management.
Preferred skills
Experience in financial services, FinTech, AI, multi-market environments, leading high-impact campaigns, managing multimedia content.
Technologies
LinkedIn, social media platforms, AI tools for brand storytelling, ABM tools.
Responsibilities
Own and drive end-to-end B2B social media content and campaign strategy; conceptualize and execute social media-first thought leadership; coordinate corporate announcements; lead flagship programs; support executive voices and employee advocacy; collaborate across business units to localize efforts; measure and optimize social performance.
Seniority
VP, strategic leadership & mentorship
