Director / Senior Manager - Market Shaping & Value - Interventional
Core
Own the Greater Asia Market Access and Market Shaping strategy for BD Interventional, aligning regional priorities and investment choices with global business strategy, country needs and enterprise objectives.
Role type
Senior Manager, Market Access & Market Shaping
Builds
Optimal pathways for market access through coding, coverage, reimbursement, funding and payment-policy mechanisms; lifecycle Market shaping and value model across strategic initiatives.
Domain
Medical Technology / Healthcare / Greater Asia
Required skills
Strategic planning, Market access strategy, Reimbursement strategy, Payer engagement, Health Technology Assessment (HTA), Evidence generation, Launch planning, Cross-functional leadership, Governance, Talent development
Preferred skills
N/A
Technologies
N/A
Responsibilities
Identify and prioritize coverage, reimbursement, funding, policy and commercial adoption barriers; Shape optimal pathways for market access; Partner with Medical Affairs, HEOR and business stakeholders to align evidence priorities; Integrate Market Access considerations into launch planning; Establish and scale market access capabilities, tools and standards; Lead implementation of a lifecycle Market shaping and value model; Lead cross-functional governance for complex initiatives; Translate external policy developments into actionable activities; Develop talent through coaching and succession planning.
Seniority
Senior Manager, Strategic Leadership
