Director / Senior Manager - Market Shaping & Value - Interventional
Core
Own Greater Asia Market Access and Market Shaping strategy for BD Interventional, aligning regional priorities with global business strategy and country needs.
Role type
Senior Manager, Market Access & Market Shaping
Builds
Optimal pathways for market access, lifecycle value models, and scalable market access capabilities across Greater Asia.
Domain
Medical Technology (Interventional) / Healthcare Market Access
Required skills
Strategic planning, market access strategy, reimbursement and policy analysis, stakeholder engagement, evidence generation prioritization, cross-functional leadership, talent development, governance establishment.
Preferred skills
HTA discussions, pricing strategy, launch planning, capability building, coaching.
Technologies
HTA tools, dashboards, governance frameworks.
Responsibilities
Identify and prioritize coverage, reimbursement, funding, policy and commercial adoption barriers; Shape optimal pathways for market access through coding, coverage, reimbursement, funding and payment-policy mechanisms; Partner with Medical Affairs, HEOR and business stakeholders to align evidence priorities; Integrate Market Access considerations into launch planning; Serve as a senior strategic counselor to country market access teams; Establish and scale market access capabilities, tools and standards across CASAJ; Lead implementation of a lifecycle Market shaping and value model; Lead cross-functional governance for complex initiatives; Translate external policy developments into actionable activities; Develop talent through coaching and succession planning.
