Responsable Social Media & Influence (H/F)
Core
Lead influencer partnerships, social media strategy, community management, and brand activation events to drive engagement and visibility.
Role type
Senior Social Media & Influence Manager
Builds
Influencer campaigns, social media strategies, community engagement programs, and brand activation events
Domain
Retail / E-commerce B2C
Deliverable
product features
Required skills
Influencer identification and negotiation, social media strategy, community management, event organization, budget management, content creation oversight, team management, KPI tracking
Preferred skills
Established influencer network, retail/e-commerce B2C experience, creative vision, technical performance management
Technologies
Social media platforms, content creation tools, KPI analytics tools
Responsibilities
Identify and contact relevant influencers, design and deploy influencer campaigns, negotiate partnerships, manage social media strategy, animate communities, build editorial calendars, organize brand events, manage 1-2 team members
Seniority
Senior, hands-on IC with management responsibilities