Ads Measurement Special Projects Lead, Agencies and Partners, APAC Product GTM - Singapore or Sydney
Core
Build go-to-market infrastructure enabling agencies and 3rd-party partners to capture value from AI-powered modern measurement solutions.
Role type
Senior Go-to-Market Strategy Lead (Ads Measurement)
Builds
Scalable operating models and commercial incentive structures for HoldCos, measurement agencies, and analytics platforms.
Domain
Digital Advertising / AI Measurement / Partner Ecosystems
Deliverable
product features
Required skills
GTM strategy, partner ecosystem management, commercial incentive design, cross-functional leadership, operational scaling, AI measurement knowledge
Preferred skills
HoldCo and agency management, search monetization, retail media, technical-to-commercial translation, KPI establishment
Technologies
AI-powered measurement tools, analytics platforms
Responsibilities
Define and execute GTM strategies for AI-powered ads measurement; Collaborate with HoldCos and agencies to operationalize measurement workflows; Act as strategic bridge between external partners and internal Product/Engineering; Structure co-growth initiatives and commercial incentive models; Upsell internal sales teams and advise agency leadership on modern measurement.
Seniority
Senior, hands-on IC
