Manager Marketing Tech, CX and AI - Mumbai
Core
Lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels.
Role type
Manager, Marketing Technology, AI and Customer Experience
Builds
Marketing technology roadmap, AI-driven automation frameworks, omnichannel customer journeys, and GEO/AI-SEO strategies
Domain
Marketing Technology, Artificial Intelligence, Customer Experience, Digital Media
Deliverable
product features
Required skills
MarTech strategy, AI solution implementation, CDP/CRM management, campaign automation, omnichannel journey orchestration, competitive intelligence, GEO/AI-SEO, data governance, vendor management
Preferred skills
6–10 years experience in MarTech/CRM/Digital Marketing/CX/Analytics, Salesforce Marketing Cloud, Adobe Experience Platform, GA4, predictive analytics, AI-powered marketing tools
Technologies
Salesforce Marketing Cloud, Adobe Experience Platform, GA4, AI-powered marketing tools, GEO/AI-SEO platforms
Responsibilities
Develop and execute MarTech roadmap aligned with media, CRM and CX objectives; Leverage AI to automate reporting, analysis, and opportunity identification; Design and optimize omnichannel customer journeys; Monitor competitor activity across search, social, programmatic and video channels; Develop strategies to improve brand visibility across AI-powered search and answer engines; Ensure data privacy compliance, governance and vendor management
Seniority
Manager, strategic planning and execution
