Manager, Media Strategy & Marketing Analytics
Core
Own end-to-end media strategy and planning for theatrical releases across digital, television, out-of-home, print, radio, cinema and emerging platforms, translating data and cultural insight into integrated campaigns that build awareness and support box-office outcomes.
Role type
Manager, Media Strategy & Marketing Analytics
Builds
Integrated media campaigns for film releases across India
Domain
Entertainment / Film Distribution / Media Buying
Required skills
Media strategy, media planning, digital/performance marketing, marketing analytics, integrated campaign management, audience intelligence, creator/influencer strategy, commercial negotiation, data-driven decision making, real-time performance optimization, stakeholder management
Preferred skills
Experience in entertainment, streaming, consumer technology, e-commerce, FMCG, telecoms, sports or fast-moving consumer categories
Technologies
YouTube, Meta, Google, connected TV/OTT, programmatic media, dashboards
Responsibilities
Develop creator and influencer strategies relevant to each title and audience; Partner with media agencies, creators, platforms and media owners to negotiate commercial value and secure innovative opportunities; Build measurement frameworks and dashboards connecting reach, frequency, engagement, search, social signals, creator performance, ticketing trends and campaign efficiency; Use real-time signals to recommend changes in audience, channel, creative or spend across release periods; Establish benchmarks and post-campaign learning to improve planning and performance from one title to the next.
Seniority
Manager, 5-8 years experience
