Creativo Para Campañas De Conversion
Core
Senior creative copywriter specializing in retail promotions and shopper marketing campaigns focused on conversion.
Role type
Senior creative copywriter (retail/shopper marketing)
Builds
Promotional campaigns, BTL activations, loyalty programs, and digital content for mass-market brands.
Domain
Retail, shopper marketing, trade marketing
Deliverable
product features
Required skills
Creative conceptualization, copywriting, 360° narrative development, BTL activation strategy, loyalty program design, cross-functional collaboration, strategic thinking, adaptability
Preferred skills
Experience in agencies, retail, trade marketing, shopper marketing
Technologies
QR, digital networks, landing pages
Responsibilities
Conceptualize and write promotional campaigns focused on conversion; Develop creative ideas for BTL activations, point-of-sale dynamics, and loyalty programs; Create copy and narratives aligned with the marketing funnel; Collaborate with strategy, design, digital, and influencer teams; Connect on/off actions and translate consumer insights into executable ideas; Generate engaging digital content for social media, landing pages, and activations; Innovate promotional models beyond traditional "buy and win" to experiential content.
Seniority
Senior, hands-on IC