SMM switch to Creative Marketing Manager
Core
Creative Marketing Manager responsible for testing creative hypotheses across multiple channels, writing copy, and collaborating with designers and User Acquisition teams to scale winning creatives.
Role type
Creative Marketing Manager (Performance Marketing)
Builds
Creative assets and ad campaigns for consumer businesses in EdTech, Mental health, Petcare, and FashionTech.
Domain
Digital Marketing / Performance Marketing
Required skills
Performance marketing, creative hypothesis testing, competitor analysis via spy tools, brief writing for designers, copywriting, data analysis, A/B testing, automation of creative processes
Preferred skills
Figma, Adobe Creative Suite, Meta Ads Manager, Google Ads, English language
Technologies
Meta Ad Library, Adheart, AI tools for copywriting and research, automation scripts
Responsibilities
Research market and competitors to form creative hypotheses, write briefs and copy (headlines, descriptions, UGC scripts), launch and analyze ad tests with User Acquisition, scale successful creatives using automation and templates
Seniority
Mid-level (2+ years experience)