Manager, Commercial Marketing, AMER Luxury & Lifestyle
Core
Develop and execute the annual commercial marketing plan for Luxury & Lifestyle hotels across the Americas, managing integrated campaigns, budgets, and performance analytics to drive portfolio growth.
Role type
Manager, Commercial Marketing
Builds
Integrated marketing campaigns, content-led initiatives, and paid media programs for hotel portfolio
Domain
Hospitality / Luxury & Lifestyle
Deliverable
product features
Required skills
Integrated campaign management, paid media strategy, budget management, data analytics, cross-functional leadership, project management, creative direction
Preferred skills
Hotel industry experience, test-and-learn methodologies, stakeholder influence
Technologies
Marketing automation tools, analytics platforms, paid media channels
Responsibilities
Develop annual marketing plans aligned with portfolio priorities; Lead execution of integrated campaigns across owned, earned, paid, and partner channels; Monitor performance against financial objectives and optimize budget allocations; Partner with commercial, brand, and creative teams to coordinate execution; Translate performance data into actionable insights and recommendations.