Manager, Media Planning
Core
Senior Manager leading strategic client relationships and overseeing the complete campaign lifecycle from integrated cross-channel media strategy to execution, optimization, and financial governance for premium lifestyle and luxury brands in Singapore and the region.
Role type
Senior Manager, Media Planning & Client Leadership
Builds
Integrated cross-channel media strategies (digital biddable/non-biddable, TV, Print, OOH) and end-to-end campaign executions for senior client stakeholders.
Domain
Advertising & Marketing, Media Planning, Luxury & Lifestyle
Required skills
Integrated cross-channel media planning, Strategic client advisory, Account profitability management, Budget reconciliation & financial stewardship, Campaign execution governance, Data analytics & performance optimization, Team mentorship, Contract & scope management
Preferred skills
Experience with Singapore and regional premium lifestyle/luxury publishers, Deep knowledge of non-biddable media channels, Executive-level stakeholder engagement
Technologies
Google Analytics, Adobe Analytics, PowerBI, Clear Decisions, Evogenious, Excel
Responsibilities
Build and nurture long-term relationships with senior client stakeholders; Develop annual strategy sessions and campaign roadmaps; Manage account P&L, revenue forecasting, and budget allocations; Oversee end-to-end campaign execution and quality control; Analyze campaign performance and lead A/B testing initiatives; Mentor junior team members and facilitate cross-functional collaboration.
Seniority
Senior Manager, hands-on leadership
