Senior, Go-To-Market France
Core
Senior Go-to-Market Leader responsible for expanding market presence, brand awareness, and engagement for Alvarez & Marsal in France through marketing strategy, PR, and internal communications.
Role type
Senior Go-to-Market Leader (Marketing & PR)
Builds
Market presence, brand awareness, and engagement for a global consulting firm in France
Domain
Professional Services / Consulting
Deliverable
product features
Required skills
Marketing strategy and planning, PR agency management, media engagement strategies, internal communications, digital marketing, executive stakeholder management, consensus building, French market knowledge
Preferred skills
Experience in global matrixed professional services organizations, entrepreneurial mindset
Technologies
Digital channels, social media, website management
Responsibilities
Develop promotional strategies and plans for brand awareness and market engagement, oversee marketing and PR initiatives including digital marketing and media relations, create media relations plans and work with local agencies, maintain relationships with senior stakeholders to build consensus, implement and assess results of promotional strategies, manage internal communications forums and channels across France-based personnel
Seniority
Senior, hands-on IC
